Beethoven, the ice cream man, on-hold music and candy
Every day we unconsciously surrender to the power of associations. And sometimes their annoying and even painful side effects. Take, for example, the incredibly beautiful Für Elise by Ludwig van Beethoven. What comes to mind when you hear this world-famous tune? Probably not what Beethoven was thinking of when he composed it.
Perception of quality
Whenever I hear the word perception, I always think back to a discussion I had with an experienced business owner from my town. He wanted to give his eighteen-year old son a life lesson about perception and told him the following story.
Resiliency in practice
It’s been a bit quiet on our blog recently. The long warm summer had something to do with it, followed by a busy month of September. And then finally, something happened that really shook our world. On the night of the 1st of October 2009, a significant portion of the Pottelberg site in Kortrijk caught fire. In the deep of the night, Sibren (Business Manager), Julie (Management Assistant) and I (Director) watched with dismay as the offices of Vivaldi Software were swallowed in flames.